Why We Buy What We Don't Need
You didn't choose that purchase. Something else did.
You compare. You weigh the options. You tell yourself you chose the better product. You didn't, not the way you think.
Most buying decisions are made emotionally and justified rationally afterward, driven by forces operating below conscious awareness. The price that felt like a deal for no real reason. The urgency that wasn't real. The brand you trusted because everyone around you already did.
Why We Buy What We Don't Need translates decades of behavioural science Cialdini, Kahneman, Ariely into plain language and practical application.
The Mastery for Medical Representative
Whether you’re a young professional or an experienced medical representative, this book is your guide to excellence in medical sales. Written by Rami Abdin, a seasoned expert in the field, it offers practical strategies, real-world insights, and actionable advice on product knowledge, communication, strategic thinking, and building lasting relationships. Embark on a transformative journey toward becoming a masterful representative who drives positive change in healthcare.
